
Understanding the distinction between inbound and outbound marketing is essential for developing an effective marketing strategy. Each approach has its unique advantages and can be particularly effective depending on your business goals, target audience, and available resources.
While both approaches aim to attract customers, they operate in fundamentally different ways. Let's explore these two...

Maintaining strong customer relationships is more crucial than ever. Here are five fresh approaches to help your CS team create meaningful connections with your education customers.
1. Virtual Office Hours
Set up regular, drop-in virtual office hours where customers can connect with CS team members in a casual, no-pressure environment. This creates an open forum for questions, feedback, and re...

Here's a counterintuitive insight about customer success in EdTech: The districts that push you hardest often become your strongest partnerships.
We’ve pulled our take on this topic from our upcoming guide book on working in EdTech.
When a district frequently:
Requests new features or enhancements
Questions your product's capabilities
Actively engages with your support team
Pushes the bounda...
EdTech Daily Dose
