Understanding the distinction between inbound and outbound marketing is essential for developing an effective marketing strategy. Each approach has its unique advantages and can be particularly effective depending on your business goals, target audience, and available resources.
While both approaches aim to attract customers, they operate in fundamentally different ways. Let's explore these two marketing methodologies and understand how they can impact your business growth.
Weā€™ve pulled our take on this topic from our upcoming guide book on working in EdTech.
What is Inbound Markting?
Inbound marketing is all about drawing potential customers to your company by creating valuable content and experiences tailored to their needs. Rather than pushing your message out, inbound marketing focuses on being found by your ideal audience when they are actively searching for solutions.
