Thank you for opening my email.
Your email subject line has just 3 seconds to grab attention in a crowded inbox. Here's how to make them count:
- Front-load with value - Put the most important words first. Readers scan from left to right, so don't bury the lead.
- Use numbers and specifics - "5 Quick Steps" is more compelling than "How to." Be concrete, not vague.
- Create urgency naturally - Instead of false urgency ("OPEN NOW!"), highlight genuine time-sensitivity ("Today's Strategy Meeting Notes").
Pro Tip: Before hitting send, ask yourself: "Would I open this if I received it?" If the answer isn't an immediate yes, revise until it is.
Action Step: Review your last 5 sent emails. Rewrite their subject lines using these principles. Notice how much stronger they become.
Have a great weekend,
Carrie
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