The Power of Product-Marketing Collaboration in EdTech

Understanding the distinction between inbound and outbound marketing is essential for developing an effective marketing strategy. Each approach has its unique advantages and can be particularly effective depending on your business goals, target audience, and available resources. While both approaches aim to attract customers, they operate in fundamentally different ways. Let's explore these two...

Let's dive into how Operations teams collaborate with different departments in EdTech companies to drive success. Operations & Sales Collaboration Operations teams work closely with Sales in several key areas: Supporting deal workflows and approval processes Managing sales operations tools and CRM systems Streamlining contract management and documentation Providing data analysis for sales for...

Maintaining strong customer relationships is more crucial than ever. Here are five fresh approaches to help your CS team create meaningful connections with your education customers. 1. Virtual Office Hours Set up regular, drop-in virtual office hours where customers can connect with CS team members in a casual, no-pressure environment. This creates an open forum for questions, feedback, and re...