EdTech School
Courses Coaching Newsletter Community
Log In
← Back to all posts

How Product and Sales Teams Can Create Magic Together

Jun 20, 2025
Connect

We're diving into a crucial topic that can make or break your company's success: the relationship between product and sales teams.

The Traditional Divide

We've all seen it: Product teams focused on building features while sales teams promise capabilities that don't exist yet. This disconnect can lead to:

  • Frustrated customers who expected features that aren't ready
  • Demoralized sales teams unable to close deals
  • Product teams feeling pressured to change roadmaps

This post is for paying subscribers only

Upgrade

Already have an account? Log in

Why Your Most "Difficult" District Partners May Be Your Best Ones
Here's a counterintuitive insight about customer success in EdTech: The districts that push you hardest often become your strongest partnerships.  We’ve pulled our take on this topic from our upcoming guide book on working in EdTech. When a district frequently: Requests new features or enhancements Questions your product's capabilities Actively engages with your support team Pushes the bounda...
The Perfect Partnership: Aligning Customer Success and Sales Teams
the relationship between Customer Success (CS) and Sales teams can make or break your company's growth. Here's how these two vital departments can work together effectively. 1. Unified Customer Journey Mapping Create a seamless handoff process where Sales shares crucial customer information with CS: Implementation requirements and timelines Key stakeholders and decision-makers Specific pain p...
Why Customer Success Teams Are Revenue Drivers in EdTech
The phrase "customer success isn't a cost center" has become a mantra in EdTech. But what makes CS teams true revenue drivers?  We’ve pulled our take on this topic from our upcoming guide book on working in EdTech. 🔄 Retention: The Foundation of Revenue In EdTech, where annual contracts and school-year cycles dominate, CS teams are the guardians of recurring revenue. They ensure schools and di...

EdTech Daily Dose

Where EdTech Learns
© 2025 Carrie Conover and EdTech School

Stay Connected


Join my mailing list to receive free weekly tips and insights!