🎉 IT’S ALMOST HERE
The Ultimate Guide to Working in EdTech
pre-orders available NOW
Make informed decisions with confidence. Build a strong, compatible team that problem solves collaboratively. Understand the teachers and administrators you're servicing. Know the goals you should be working toward. Land your dream EdTech job.
It all starts here.
Peek inside the Ultimate Guide
Foundations of EdTech
Uncover how the EdTech industry evolved from TV carts to AI-powered learning, and why educational technology is transforming classrooms and careers. Discover the essential building blocks, business models, and company types that shape EdTech’s fast-growing landscape. This chapter lays the groundwork for understanding everything from market funding to the changing roles of teachers and technology leaders.
Product Development
Step inside the product creation process—from research and ideation, to design, prototyping, testing, and launch. Learn what makes EdTech products truly effective for teachers and students, and how roles like Product Manager, UX Designer, and Learning Designer create digital tools that matter. This chapter also covers methodologies such as Agile, Scrum, and design thinking, so readers understand how top products come to life and improve over time.
Marketing
Explore marketing that’s made for schools, districts, and educators. This chapter reveals strategies for both B2B and B2C audiences, showing how successful companies build brand awareness, generate demand, and create content that educators trust. Readers will see how marketing teams operate—whether as nimble generalists or deep-focused specialists—and learn tactics for everything from digital ads to social media and PR in education.
Sales
Dive into the unique world of EdTech sales—where relationships matter, seasons shape the buying cycle, and school budgets create complex hurdles. This chapter breaks down roles such as SDR, Account Executive, Business Development Rep, and Field Sales, explaining the skills and strategies needed to close deals with schools and districts. Get tips on building trust, managing long sales cycles, and succeeding despite regulatory or market barriers.
Customer Success
See how top EdTech companies drive value long after the sale. Readers will learn about Customer Success Managers, Account Managers, Support Specialists, and Data Analysts—the teams behind strong onboarding, adoption, and ongoing client relationships. This chapter focuses on keeping schools engaged, ensuring smooth tech rollouts, and using analytics to deliver real results for educators.
Your career glow up is waiting for you
Ready to level up yet?
You deserve to feel confident and fulfilled in your career. What are you waiting for?
Grab the Guide
Operations
Peek into how EdTech businesses actually run, from day-to-day management and compliance to financial processes and product operations. Discover roles that coordinate business workflows, optimize revenue, and improve service delivery, so the company remains both effective and efficient behind the scenes.
Resumes, Portfolios, LinkedIn, and Recruiting
Get actionable advice on standing out in the EdTech job market. This chapter features guides on creating compelling resumes, building rich digital portfolios, optimizing LinkedIn profiles, and navigating hiring trends. Perfect for both career changers and early-career professionals aiming to make a strong impression.
New to Education
Specially designed for newcomers, this section introduces foundational educational concepts, classroom realities, and the best way to translate previous career experience into EdTech success. Learn essential terminology and educational structures that are critical for thriving at the intersection of education and technology.
New to EdTech
If you’re moving from the traditional education space, this chapter will decode the culture and demands of the tech world. It includes industry lingo, typical company structures, and strategies for navigating innovation, change, and growth within EdTech organizations.
Product School
New EdTech companies are cropping up every day - how can you keep track of your competition? Understand what other companies are offering so you can stay ahead in the game.
And if you're looking for a job in EdTech, this is the one-top-shop for all the companies you need to know about.
All The Resources You Need to Build a Successful Career in EdTech
Â
🔓 Unlock the essential strategies, insider insights, and practical tools designed to help you thrive and advance in the EdTech industry
EdTech School
The one place for EdTech professionals to connect, learn, and upskill. Grow in confidence, grow in your career.
Join our email list
Unlock New Learnings 🔓
Gain access to freebies, book content, EdTech updates, and more!
