Peek inside the Ultimate Guide

Foundations of EdTech

Uncover how the EdTech industry evolved from TV carts to AI-powered learning, and why educational technology is transforming classrooms and careers. Discover the essential building blocks, business models, and company types that shape EdTech’s fast-growing landscape. This chapter lays the groundwork for understanding everything from market funding to the changing roles of teachers and technology leaders.

Product Development

Step inside the product creation process—from research and ideation, to design, prototyping, testing, and launch. Learn what makes EdTech products truly effective for teachers and students, and how roles like Product Manager, UX Designer, and Learning Designer create digital tools that matter. This chapter also covers methodologies such as Agile, Scrum, and design thinking, so readers understand how top products come to life and improve over time.

Marketing

Explore marketing that’s made for schools, districts, and educators. This chapter reveals strategies for both B2B and B2C audiences, showing how successful companies build brand awareness, generate demand, and create content that educators trust. Readers will see how marketing teams operate—whether as nimble generalists or deep-focused specialists—and learn tactics for everything from digital ads to social media and PR in education.

Sales

Dive into the unique world of EdTech sales—where relationships matter, seasons shape the buying cycle, and school budgets create complex hurdles. This chapter breaks down roles such as SDR, Account Executive, Business Development Rep, and Field Sales, explaining the skills and strategies needed to close deals with schools and districts. Get tips on building trust, managing long sales cycles, and succeeding despite regulatory or market barriers.

Customer Success

See how top EdTech companies drive value long after the sale. Readers will learn about Customer Success Managers, Account Managers, Support Specialists, and Data Analysts—the teams behind strong onboarding, adoption, and ongoing client relationships. This chapter focuses on keeping schools engaged, ensuring smooth tech rollouts, and using analytics to deliver real results for educators.

Operations

Peek into how EdTech businesses actually run, from day-to-day management and compliance to financial processes and product operations. Discover roles that coordinate business workflows, optimize revenue, and improve service delivery, so the company remains both effective and efficient behind the scenes.

Resumes, Portfolios, LinkedIn, and Recruiting

Get actionable advice on standing out in the EdTech job market. This chapter features guides on creating compelling resumes, building rich digital portfolios, optimizing LinkedIn profiles, and navigating hiring trends. Perfect for both career changers and early-career professionals aiming to make a strong impression.

New to Education

Specially designed for newcomers, this section introduces foundational educational concepts, classroom realities, and the best way to translate previous career experience into EdTech success. Learn essential terminology and educational structures that are critical for thriving at the intersection of education and technology.

New to EdTech

If you’re moving from the traditional education space, this chapter will decode the culture and demands of the tech world. It includes industry lingo, typical company structures, and strategies for navigating innovation, change, and growth within EdTech organizations.

Product School

This final chapter compiles bonus resources and expert-driven lessons for aspiring product managers and EdTech innovators. Dive deep into advanced product management concepts, micro-credentials, and ongoing professional development to stay ahead in a dynamic industry.