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Tags: marketing

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10 Essential Principles for Building a Strong EdTech Brand

Building a strong brand in EdTech isn't just about having a catchy logo or clever tagline. It's about creating meaningful connections and delivering real value to educators, students, and institutions. We're diving into ten essential principles that can help your EdTech brand stand out and make a...

Jul 15, 2025 marketing

Inbound vs. Outbound Marketing: What Are They?

Understanding the distinction between inbound and outbound marketing is essential for developing an effective marketing strategy. Each approach has its unique advantages and can be particularly effective depending on your business goals, target audience, and available resources. While both approa...

Jul 01, 2025 marketing

The Power of Product-Marketing Collaboration in EdTech

In the fast-paced world of educational technology, the gap between product development and marketing can make or break a product's success. Today, let's explore why these teams need to work together and practical ways to foster collaboration.

Jun 18, 2025 marketing product

Building an Authentic Teacher Community Through Your EdTech Brand

In today's EdTech landscape, creating a genuine connection with teachers isn't just about selling products—it's about building a supportive community that truly understands educators' needs and challenges.

Jun 04, 2025 customer success marketing

Understanding Your Teachers: Essential Questions for EdTech Professionals

As EdTech professionals, our success hinges on truly understanding teachers' needs and challenges. Here are the key questions you should ask in your next teacher meeting to gain valuable insights.

Jun 03, 2025 customer success marketing

5 Critical Pain Points Facing Schools in 2025: From AI Integration to Staff Retention

As we're entering summer leading into another brand new school year, teachers and administrators are facing unique challenges that reflect our rapidly evolving educational environment. Here are the top 5 pain points affecting our schools today.

Jun 02, 2025 customer success marketing

What are Teachers Sharing on Social?

Teaching has evolved beyond classroom walls, with educators increasingly sharing their expertise and experiences across social media platforms. Here's what's trending in the teacher social media space.

May 30, 2025 marketing

The Growing Role of Micro-Influencers in EdTech Marketing

In today's crowded educational technology landscape, reaching the right audience isn't just about having the biggest marketing budget – it's about authentic connections. Enter micro-influencers: educators, tech coaches, and educational consultants with followers ranging from 1,000 to 50,000.

May 28, 2025 marketing

Are Influencers Still Worth It? A 2025 Analysis

The landscape of influencer marketing has evolved significantly. While influencers haven't disappeared, the way brands work with them has transformed dramatically. Here's what you need to know.

May 27, 2025 marketing

Why Teachers Aren't Engaging with Your EdTech Brand

In today's Daily Dose, let's dive into a common challenge facing EdTech brands: low teacher engagement and struggling community building. Here's what might be going wrong and how to fix it. 1. Time Constraints Are Being Ignored Teachers are already stretched thin. If your platform requires exten...

May 16, 2025 engagement marketing

Welcome to the 12 Days of Canva for EdTech!

I'm thrilled to kick off our special holiday series, in which we'll explore the powerful ways Canva can transform your EdTech role. Over the next 12 days, we'll explore essential tools and techniques that will elevate your professional communication and marketing. Just recently, I experienced ...

Dec 04, 2024 canva customer support design marketing

Hooks from Twitter's (X) Top 26 Creators

We're thrilled to introduce an invaluable resource to revolutionize your Twitter (X) game: "Hooks from Twitter's Top 26 Creators"! What's Inside? An in-depth analysis of hooks used by Twitter's most successful thread creators Insights into various hook types: Curiosity, Negativity Bias, Value...

Nov 01, 2024 marketing twitter

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Welcome to the

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Tags: marketing

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