Building a strong brand in EdTech isn't just about having a catchy logo or clever tagline. It's about creating meaningful connections and delivering real value to educators, students, and institutions. We're diving into ten essential principles that can help your EdTech brand stand out and make a...
Understanding the distinction between inbound and outbound marketing is essential for developing an effective marketing strategy. Each approach has its unique advantages and can be particularly effective depending on your business goals, target audience, and available resources.
While both approa...
In the fast-paced world of educational technology, the gap between product development and marketing can make or break a product's success. Today, let's explore why these teams need to work together and practical ways to foster collaboration.
In today's EdTech landscape, creating a genuine connection with teachers isn't just about selling products—it's about building a supportive community that truly understands educators' needs and challenges.
As EdTech professionals, our success hinges on truly understanding teachers' needs and challenges. Here are the key questions you should ask in your next teacher meeting to gain valuable insights.
As we're entering summer leading into another brand new school year, teachers and administrators are facing unique challenges that reflect our rapidly evolving educational environment. Here are the top 5 pain points affecting our schools today.
Teaching has evolved beyond classroom walls, with educators increasingly sharing their expertise and experiences across social media platforms. Here's what's trending in the teacher social media space.
In today's crowded educational technology landscape, reaching the right audience isn't just about having the biggest marketing budget – it's about authentic connections. Enter micro-influencers: educators, tech coaches, and educational consultants with followers ranging from 1,000 to 50,000.
The landscape of influencer marketing has evolved significantly. While influencers haven't disappeared, the way brands work with them has transformed dramatically. Here's what you need to know.
In today's Daily Dose, let's dive into a common challenge facing EdTech brands: low teacher engagement and struggling community building. Here's what might be going wrong and how to fix it.
1. Time Constraints Are Being Ignored
Teachers are already stretched thin. If your platform requires exten...
I'm thrilled to kick off our special holiday series, in which we'll explore the powerful ways Canva can transform your EdTech role. Over the next 12 days, we'll explore essential tools and techniques that will elevate your professional communication and marketing.
Just recently, I experienced ...
We're thrilled to introduce an invaluable resource to revolutionize your Twitter (X) game: "Hooks from Twitter's Top 26 Creators"!
What's Inside?
An in-depth analysis of hooks used by Twitter's most successful thread creators
Insights into various hook types: Curiosity, Negativity Bias, Value...
