As we approach the 2025-2026 school year, let’s take a look on what’s on the minds of school leaders. Of course, we highly encourage you to schedule your own 1:1 meetings with school leaders to learn straight from the source, but these might be some great conversation points to get you started.
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Let’s talk about the growing phenomenon of microschools - a transformative educational model that's reshaping how we think about learning environments.
What Are Microschools?
Microschools are small, intentionally designed learning communities typically serving 15-150 students. They blend the per...
Building a strong brand in EdTech isn't just about having a catchy logo or clever tagline. It's about creating meaningful connections and delivering real value to educators, students, and institutions. We're diving into ten essential principles that can help your EdTech brand stand out and make a...
Running a successful EdTech pilot program can make or break the adoption of new technology in educational settings. Whether you're a district administrator, tech coordinator, or teacher leader, implementing these strategic steps will help ensure your pilot delivers meaningful results and valuable...
Understanding the distinction between inbound and outbound marketing is essential for developing an effective marketing strategy. Each approach has its unique advantages and can be particularly effective depending on your business goals, target audience, and available resources.
While both approa...
Let's dive into how Operations teams collaborate with different departments in EdTech companies to drive success.
Operations & Sales Collaboration
Operations teams work closely with Sales in several key areas:
Supporting deal workflows and approval processes
Managing sales operations tools and ...
Maintaining strong customer relationships is more crucial than ever. Here are five fresh approaches to help your CS team create meaningful connections with your education customers.
1. Virtual Office Hours
Set up regular, drop-in virtual office hours where customers can connect with CS team memb...
Here's a counterintuitive insight about customer success in EdTech: The districts that push you hardest often become your strongest partnerships.Â
We’ve pulled our take on this topic from our upcoming guide book on working in EdTech.
When a district frequently:
Requests new features or enhancem...
the relationship between Customer Success (CS) and Sales teams can make or break your company's growth. Here's how these two vital departments can work together effectively.
1. Unified Customer Journey Mapping
Create a seamless handoff process where Sales shares crucial customer information with...
The phrase "customer success isn't a cost center" has become a mantra in EdTech. But what makes CS teams true revenue drivers?Â
We’ve pulled our take on this topic from our upcoming guide book on working in EdTech.
🔄 Retention: The Foundation of Revenue
In EdTech, where annual contracts and scho...
We're diving into a crucial topic that can make or break your company's success: the relationship between product and sales teams.
The Traditional Divide
We've all seen it: Product teams focused on building features while sales teams promise capabilities that don't exist yet. This disconnect can...
In the fast-paced world of educational technology, the gap between product development and marketing can make or break a product's success. Today, let's explore why these teams need to work together and practical ways to foster collaboration.
